It is important that before you engage in any online marketing that you have a plan. Without a plan you could end up drifting away from the major goal of your marketing campaigns. Having a plan is good but you should strictly adhere to it to see anticipated results. Listed below is how you can create your online strategy plan.
Know your customers
This is the most basic concept you should know before you start on your marketing strategy. This is because when you know who your customers are, you are able to have content that is targeted directly to them. Imagine having a company without waste. If you have your content well targeted, you will have more conversion rates from potential customers. Imagine having a website with 1000 visits but only being able to make ten sales out of that as compared to another with 200 visits and 180 sales. The latter is a success story because they know who their customers are and they are able to keep them hooked to what they offer.
Before you start on your journey you should have clear cut long and short term goals. What do you expect to achieve in a month? What do you expect to achieve in six months or a year. The goals that you set out should be well stated and time bound. For instance you can plan to have the number of visitors to a site increase from 100 to 200 in one month. That is a good short term goal because it states exactly what you need to achieve, that is 100 more visitors in a particular timeframe. After a month should review your short term goals and see if they have been achieved or not. If they are not achieved analyse why you were not able to achieve them and maybe change your strategies.
Online marketing may cost you money even when you are doing it yourself. It is important that you have a budget set out to cater for any expenses that will be incurred along the way. Having a budget is important because it will ensure that there are no impediments to achieving your goals. You can create your budget when you are aware of what will be involved in a good seo campaign. There isnt a one budget for all because not all projects are similar.
When you have your plan in hand, with the customers indentified and the goals set out, the next thing is to approach them confidently and monitor your progress often.