A business that doesn’t have a solid marketing plan is going to have problems in building brand awareness and creating demand for its products. People need to know about you before they decide to try what you have to offer them, so you need to communicate your company benefits and special offers in an effective manner. This is the only way you can build trust and gather a pool of loyal customers around you.
Traditional advertising is expensive, so small and medium businesses have to find alternative ways to communicate their benefits to their target consumers. Bulk SMS is one of the direct marketing activities that work very well, especially if you choose the right target audience and the best times to send out your messages.
One of the most important benefits of bulk SMS is its relatively high response rate. Most mobile users have their phone with them at all times, so they have more chances to read your messages than email recipients. Besides, some email messages may end up in the junk folder, this being impossible in case of SMS messages.
As the phone is very personal, people read their messages more carefully, as they don’t give their phone number to just anyone around. Whenever they hear the sound of an incoming messages, their first impulse is to check their phone to see who the sender is. Besides, even if their mobile phones are switched off, they are going to receive the messages as soon as they switch them on again. It’s easy to figure out the first thing they are going to do once their phone is on is to check the new messages. By using this marketing method, you can reach your customers wherever they are. Besides, as you can send out your messages from your computer, you don’t have to invest a lot of time in running this type of campaigns.
As SMS messages can be forwarded with ease, some of the recipients may send them to their friends, so you may reach more than one individual per message. Even better, since the second recipient is usually a friend of the first one, he or she is going to consider this message as a recommendation, thus being more prone to become your customer.
The other major benefit of bulk sms campaigns is their very low price. There are many mobile plans that include unlimited SMS messages, so all you need is a good subscription plan, and you are good to go. You can reach millions of potential customers with a very low investment, thus having the chance of an excellent ROI, much better than in any other marketing activity.
Last but not least, bulk SMS campaigns allow for tracking and reporting, thus being an excellent material for further market analyses. Marketers can see the delivery reports, and then adjust their future campaigns accordingly. This is the best way to increase the effectiveness of your marketing efforts, so that you can get the biggest bang for the buck in all your marketing and promotional activities.