No businessman will tell you that he knows everything there is to know about marketing. Even the most successful businessman will say that marketing a product continues to be a learning process. This is one reason why following some marketing guidelines is so important. Here are a few more reasons.
1. Guidance sets limits – marketing guidelines are put in place to make sure that businesses have a set of rules to adhere to when creating marketing campaigns. Without guidance, marketing campaigns can end up including sensitive topics that some may find offensive. Such sensitive topics can turn people off to your message. Some can even influence young minds in a negative way.
This isn’t to say that the creative side of a marketing campaign will be limited. The people in charge of enacting the guidance give companies creative freedom, provided it’s done in good taste. They’ll still review the advertisements with expert eyes, to ensure that they’re OK for viewing by the general audience.
2. Marketing rules make marketing campaigns less invasive – some businesses don’t know when to quit hounding customers with their marketing campaigns. To ensure that your target audience doesn’t get a call from a marketer at inappropriate hours, or their email inboxes becomes inundated with excessive and unwanted solicitations, rules are there to keep them at bay.
Marketing campaigns should always respect the privacy of the prospect. If they have problems regarding privacy, they can contact the people in charge of enforcing the rules to complain. They can investigate and give violators fines and sanctions for ignoring the rules.
3. Guidance on marketing gives peace of mind to parents and other concerned parties. These guidelines ensure that their children will not be exposed to age-inappropriate content, by controlling when and where ads can be shown.
Examples of this are ads being shown during morning cartoons, or on channels dedicated to children’s programming. On these channels, the guidelines provide restrictions on showing ads that are not appropriate for young audiences. They limit the kind of ads that can be shown, and review them from time to time to ensure that they’re kid friendly.
For channels that allow these ads, they make sure that the ads are shown at specific times of the day, like only late at night when children are no longer watching TV.
The guidelines on marketing makes sure that ads will not violate privacy rules, and sets standards for marketers to follow. They’re there to ensure that children’s impressionable minds will not be exposed to ads that are not child friendly.
You would be well advised to consult with a professional consultant, who can offer marketing guidance in regard to the matters discussed above, in addition to ideas to improve your marketing techniques as a means of growing your business.