Security cameras are now accessible to many homeowners. These cameras allow homeowners to feel safe when they have to go to the office or on vacation.
With the home security system projected to reach $75 billion in the market by 2023, it is timely to understand the market and introduce innovations to make your home security webshop stand out.
In 2019, the U.S. holds the largest market of home security systems. It’s an opportunity to penetrate the market of other countries that embrace smart home security systems.
With so many security cameras offered on the internet, your home security system cameras must stand out.
Security Camera Innovations you should Know
The days are gone when security cameras stand in front of houses. Connected to a home security system server, most homeowners now prefer to monitor their homes by themselves.
Cameras today don’t only play an important role in monitoring homes. They have added features on a home security system that works with other smart home devices.
360° Field View
Lenses are becoming smarter and smarter. With lagging problems brought by motion cameras, people want more features that can let them view more.
Secure people’s homes through a 360° field view with your security cameras and work ahead with your competitors.
Voice Command
Most smart homes are now controlled by voice. AIs have grown smarter to perform human tasks even with a voice command.
Facial Recognition
Facial recognition is a helpful security tool in smartphones. But when it comes to security cameras, homeowners can receive alerts that their family members are already home.
Having this feature added on your smart camera products allows owners to receive alerts that there might be unfamiliar guests wandering on their homes.
Two-Way Voice Communication
Cameras don’t only just watch for owners. People may want a feature where they can talk to each other remotely through cameras or even push burglars away.
Night Vision
Burglars usually come during the night. Providing real-time access to security points in the house even when it’s dark is a must.
Selling your Security Cameras:
Compelling Video Ads
Some businesses are even using previous caught-in-their-camera scenes in their social media platforms. The thing is most people want to see how things work with actual people. Highlight your company values and mission in your video ads in a way where homeowners cannot forget.
Highlighting Concerns without Security Cameras
On your website copies, landing pages, newsletters and advertisements, present different situations that highlight problems that may come in the way without security cameras and how it will make a difference. The audiences rely on the content and your expertise.
Understanding who your Market is
Before you start marketing your cameras, identify who among your audiences needs your products. You can continuously test and strategize your campaign with your target audience.
Referrals and Testimonials
A proof of your camera’s performance on real buyers, most of them scan through reviews and testimonials before buying.
It concerns their safety after all. The good thing is you can also reply on comment threads to show how much their reviews matter.
Digital Marketing Platforms
Your security webshop is on the internet. Incorporate different marketing tools and channels with your website for better market analysis and for boasting your camera features.
Invest in a team that will help you turn your visions into conversions. All your gains from selling security cameras can reflect on your security webshop’s future credentials.